Best Betting Sites: Top New Online Bookmakers in the UK

In our experience, Android casino/betting apps are much more common than iOS ones. The iOS betting apps are the easiest to learn and download directly, so you can always test them out for yourself, whether it’s just looking at reviews or trying them out. 10bet has been quietly doing its thing online since 2003, focusing on sharp pricing and in‑play depth rather than big‑name branding. Its online sportsbook for British customers is covered by a UKGC licence held by Petfre (Gibraltar) Limited.

What should I do if I, or someone I know, is struggling with a gambling problem?

Our choice of the best betting site this week is SBK. By reading Trustpilot reviews, it’s possible to get a more rounded view of how well bookmakers are performing for users and can use this to better inform our views. The offers that are seen on this page are sourced by myself and other members of the Telegraph Media Group staff. Another media brand making a splash in UK betting is talkSPORT. This promotion is eligible on single bets and multiple bets.

• It offers six payment methods, including PayPal and ApplePay.
• Matchbook, Betfair and EasyBet are The Independent’s top three UK exchange betting sites, where customers bet against each other rather than against a bookmaker.
• DraftKings, as mentioned consistently above, delivers the best overall experience among the top betting sites, even if it might not rank first in one or two categories.
• The app’s integration of radio and expert opinions creates a platform that feels interactive, trustworthy, and authoritative.
• VAR Payout settles goalscorer bets as winners even if the goal is ruled out by VAR, and Sub Payout covers player bets when your selection is substituted.

888sport – Best for Live Streaming

I look at whether a site offers deposit limits, loss limits, self-exclusion options, and reality checks. I also compare odds between different sites to get the best possible value. Then scroll down to the bottom of betting apps not on gamstop the page and make sure the betting site is licensed by a well-known gambling authority like MGA or UKGC.

William Hill and Paddy Power both deliver polished, dependable betting apps, but they feel quite different in everyday use. Streaming fans may look elsewhere, but for everyday football and racing bets it performs well. The in-play console is a highlight, presenting live markets, scores and statistics in a tidy format that never feels cluttered. Finding a football match, opening its markets and adding selections to the bet slip takes only a few taps. Sky Bet’s sports betting app is one of the most widely used in the UK, and it is easy to see why.

Betfair’s exchange consistently offers the best odds on liquid markets, as prices are set by customers rather than a bookmaker’s margin. It leads for market depth, in-play betting, live streaming and app reliability. Our top picks for online betting sites UK racing fans should consider are Betfred, Coral and bet365 – each for different reasons. Rather than betting against the bookmaker, you bet against other customers – which means better odds on most markets, no maximum winnings limits and the ability to lay selections as well as back them. Betfred is the strongest dedicated racing bookmaker among the mainstream UK betting sites, offering streaming coverage of more UK and Irish race meetings than any direct rival. With over 40 sports, deep in-play markets and one of the most reliable apps available, it suits casual punters and serious bettors equally well.

That’s supported by early payout, price boosts, money back deals and accumulator promotions on our top pick for Premier League betting sites. For football betting, Bet365 leads on live streaming quality and quantity. ✓ One of the top new cricket betting sites The platform also runs consistent bet builder incentives – including two £5 free bet builder bets each week on Premier League fixtures when staking £20 or more – and EasyBet’s offers are clear and accessible. Punters are advised to go with the Betfair sportsbook welcome offer of bet £10, get £50 as they only need one login with Betfair to access the sportsbook, exchange and online casino. There are other perks to using Matchbook, such as rebates on losing bet builder and accumulator bets, and money back on golf offers.

Our testing revealed excellent iOS app performance, but the restrictive payment options inconvenience users who prefer PayPal/Skrill. 5p qualifying stake for a £30 welcome bonus is market-leading low entry. Comprehensive streaming including all UK/Irish racing. BOG requires opt-in (friction versus automatic application elsewhere).